Amy Powney
Amy Powney is an award winning UK-based fashion designer, creative director and activist renowned for redefining modern sustainable fashion. She is the subject of the critically acclaimed documentary Fashion Reimagined, and the founder of contemporary luxury womenswear label, AKYN.
"Amy Powney is one of the most clued up designers on the subject of sustainable fashion that has ever set foot in Vogue House."
– VOGUE
FASHION REIMAGINED
Amy's trailblazing mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion, formed the subject of the critically acclaimed documentary film Fashion Reimagined - an award-nominated independent documentary released in cinemas in 2023 and across streaming services globally, including SKY TV, Apple and Amazon. It was also the subject of Amy's TED talk How To Fix Fashion And Protect The Planet, delivered in Detroit at TED Countdown 2024.
"Amy is one of the most exciting designers in fashion. She has a brilliant mind, perfect taste and knows exactly what modern women want to wear."
– JESS CARTNER MORLEY, ASSOCIATE EDITOR (FASHION), THE GUARDIAN
AKYN
In December 2024, Amy stepped away from her role at Mother of Pearl to launch AKYN in May 2025 to widespread media coverage and acclaim. AKYN is a contemporary luxury womenswear brand crafting highly desirable, elevated wardrobe icons for women who value both ethics and aesthetics.
DRPAERS CONSCIOUS FASHION CHAMPION 2026
Amy Powney was named Drapers Conscious Fashion Champion in 2026 in recognition of her ongoing pioneer work in slow, ethical fashion and the launch of her new sustainable contemporary brand, AKYN.
United We Love.